An excellent form of social media marketing is influencer marketing. Thanks to the exploding world of social media, we now have a multitude of individual content creators across verticals who are followed by hundreds & thousands of people. Thus, for a specified category, you get a dedicated audience who follows these influencers and looks up to them. The word by these influencers matters a lot. As Malcolm Gladwell has very nicely put it this way; “The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.”
So, with us, embark on the journey of finding the right influencers for your brand and let the engagement and conversions grow!
We are a complete 360-degree digital agency providing services in the domain of influencer marketing. Before we list down our services, here are some of the reasons why you need to consider influencer marketing in your overall marketing mix:
A few advantages of influencer marketing are:
It’s the power of social media that makes the influencer world go around and spread what they believe to their followers. We at The ThinkSmiths are well versed with the social world around us and know the power of each medium for us to come back with a solid brand strategy for the influencer marketing programme. Here are some of the platforms that we look at when we talk about influencer marketing for brands:
If you are a part of the social media world, chances are that you’d have heard this term. Influencers are individuals who hold a sway over their followers who follow them to stay updated on a specific topic or a broad range of interesting content. Due to their inherent sway and the number of followers they have, they’re valuable from a marketing standpoint.
Yes, influencers can be broadly put into four categories:
Yes, depending on the number of followers they have, the cost of association with them for a specific brand purpose goes up. They can be classified as:
Mega – 1 Mn + followers
Most common to engage with influencers is to offer your product or service for free and ask them to review it on their platform. To have a little more extensive reach, you can engage with the influencer by asking them to create a sponsored post featuring your product or service. You can enter into a contractual agreement with the influencer wherein the terms of marketing activities can be listed and agreed upon including payment terms.
Since the influencer has a sway over their audiences on the social platforms, doing an influencer marketing programme has following advantages:
We’re not just dreamers; we’re doers who specialize in crafting strategies that drive results. From planting the seeds of captivating content to nurturing your online presence with strategic campaigns, we’ll cultivate growth that goes beyond your expectations. Don’t settle for stagnant growth. Choose a partner that will fuel your brand’s success story. Join us and witness your business blossom into something extraordinary. The time to grow is now, and we’re here to make it happen. Together, let’s create a growth story that leaves your competition in the dust.
Whether you’re looking to expand your reach, boost conversions, or enhance customer engagement, our team of experts will guide you on this exciting journey. Seize the opportunity to ignite your growth strategy and take your business to new heights.
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