One of the most preliminary needs in the digital world to create a footprint is to bring to life your website. As per a global study, more than 92% of consumers visit a brand website for various reasons other than buying a product. Thus, it becomes much more important to have a proper digital destination where your potential customers can get a piece of richer information about the brand.
Minus the website, it becomes difficult to grab the opportunity to be in touch with your audience, give them the information they want, and make your brand popular. Treat your website as a digital content repository where potential customers can interact with the brand and know more about you as a brand entity.
A brand website helps build consumer trust and, in most cases, is the first interaction point for a consumer with the brand making it essential to have a user-friendly website ready for a great consumer digital experience.
We take pride in creating website designs that make your brand stand out and create immersive experiences for the audience. We realize the importance of creating responsive websites that help get traffic and a greater chance to convert the audiences. With increasing mobile penetration in India and globally, it is imperative to have a responsive design in place to be future-ready.
A few advantages of having a responsive website are:
From a design standpoint, our services include:
When we pick a web design & development project, we implement our core best practices which go a long way in ensuring an enriching web experience for our clients. Here are a few principles which we live by:
Research on the audience and creating the audience persona is a crucial step before the actual design and development begin. From here, we know what kind of a design element will appeal to the mapped audience and the areas in a website which a user is likely to click more, leading to heat maps. It gives us a clear understanding of building an apt wireframe and creating the right bank of design templates.
The navigation aspect of the website is critical to its success. Lesser the more steps the audience needs to take to reach the information, the more time audience spends with the website. The idea is to plan and build an intuitive and easy-to-navigate website flow so that audience knows where the CTA buttons would be and intuitively know how to navigate.
An entire set of process and web disciplines work together to manage and optimize web traffic over a period. Search, content, digital marketing, social media teams all work together to make the website a success and always ensure consistent traffic.
Another crucial aspect is to maintain consistency with existing brand guidelines and mandates. The brand colors, logo, font type, elements, style guide, etc., must be considered while designing the website. The CSS should also be implemented during the development phase, keeping the brand elements in mind.
A well-researched and relevant content goes a long way to ensure that the right and context-driven information is delivered to the audience. In addition, the content needs to be continuously aligned to the business objectives and search-friendly with the right keywords.
As it is said, the first impression is the last, which is very accurate for a website design. A first look at the website tells a lot about the brand credentials and the imagery used to bring alive the same. Thus, the brand needs to keep the visual cues in mind while designing a website, so that audience’s attention span is immediately captured and further enticed to explore further.
Depending on the business need or what purpose certain web pages have, we can determine the exact call to action button to be placed on the page. It could be a simple form fill-up, click to call or click to buy button. Website should be one of the primary important tools to drive conversions.
It depends on the complexity of the website, the no. of pages to be designed, animations required if any, approval processes etc. for coming to an exact time frame for developing a website.
Yes, it is possible and very much dependent on the business requirement. It could be a need for better user experience, increasing web traffic or change in the way content is presented. A website revamp process involves a complete audit of the existing website which includes competitor analysis, audience research, content, and ranking analysis. Post this, a goal setting exercise, a new content & search strategy keeping in mind the audience definition and optimizing the site with a responsive design is initiated.
How effectively the website renders across your desktop and mobile devices defines the term responsiveness of a website. This includes optimization of the pages to look effective across devices and render them correctly as per the specified screen sizes.
Yes, it is important for SEO is built in while the website is being built. A website designer should keep in mind the elements of SEO best practices while designing a site. This enables to further work on the optimization process by the digital marketing team to achieve the desired website conversions, domain authority and ranking.
It is different for different sections of the website. Content is constantly refreshed on the basis of the changing business and engagement dynamics. This helps to keep your search ranking optimized continuously. It becomes essential to update the website whenever a new feature is released by search engines or a new security update is released. Our design and development team keeps track of upcoming events and strategizes updates accordingly.
We’re not just dreamers; we’re doers who specialize in crafting strategies that drive results. From planting the seeds of captivating content to nurturing your online presence with strategic campaigns, we’ll cultivate growth that goes beyond your expectations. Don’t settle for stagnant growth. Choose a partner that will fuel your brand’s success story. Join us and witness your business blossom into something extraordinary. The time to grow is now, and we’re here to make it happen. Together, let’s create a growth story that leaves your competition in the dust.
Whether you’re looking to expand your reach, boost conversions, or enhance customer engagement, our team of experts will guide you on this exciting journey. Seize the opportunity to ignite your growth strategy and take your business to new heights.
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