Before getting into that major purchase, appx. 81% of consumers do their research online & take close to around 2 months researching on a product or service as per studies. This shows the purchase affinity of the online user intent.
Search Engine Marketing is one of the excellent ways to connect with potential customers online and increase your sales funnel. It offers an opportunity to place the ads contextually and strategically when your intended audience is looking for information and reviews.
It is a pay per click way to enhance the visibility of your site in SERPs & reach your audience effectively. We have expertise on bidding for keywords to optimize your campaign performance & drive quality traffic to your page. We work on increasing your Quality Score, which is a metric to define relevance and quality of the search ads. This effectively drives the efficiency of the campaign and aims at increasing the tangible value of every click and further conversion.
Let us quickly understand in what ways SEO differs from SEM and both of them work to make the search ecosystem work effectively.
This is a constant organic optimization process by which your website content and structure appears on the SERPs, enhance your page rankings and help in conversions. This has 2 components to it – On-page and Off-page optimization.
This is a paid search model which enables you to place and promote your brand offerings across a whole bunch of online channels, including search engines, websites and social media. Here you pay for each click on your search ads. These ads also need to be optimized for keywords to enhance the Quality Score to have relevance and quality to them.
In the real world, both the strategies work in tandem to achieve the desired marketing objectives and page rankings. We help you create a winning strategy wherein we put to use the best practices of both these methodologies to achieve the desired brand interaction levels, aligned to your business objectives.
We, at The ThinkSmiths design a custom made SEM strategy to get the best results taking into consideration your business requirements and objectives. We also keep in mind to follow a flexible approach to keep pace with the changing algorithms of the search engines to maximize the ROI within an optimal time span. One of our main objective is to get you the desired traffic with the help of search engines so that you can boost your sales, increase brand visibility and brand value as well.
We develop systematic internal processes to ensure all our client campaigns and support services reach successful completion. We work closely with our clients to achieve their objectives and improve sales funnel in the following ways.
Setting up a campaign in Google provides us with options wherein we can define objectives which falls in place with your strategic goals. This is the first crucial step wherein your ad campaign, group and objectives are set. We partner with you to understand the goals & then move ahead accordingly to give a start to the campaign.
We are a team of SEM specialists who are adept at optimizing the price per click and tracking the campaign performance by putting a pixel code. Our constant endeavour is to have the right ad to the right audience in the right context at the right place.
We research on related keywords which impact the objectives directly. A set of well researched keywords and phrases ensures good conversions. This is constantly monitored for its performance and a continuous client partnership helps in a quick course correction, thus making the optimization process faster.
Be it media or creative, a constant optimization is the core of our SEM approach. From a media point of view, we optimize for the ad units, placement to the choice of media. From a creative point of view, we monitor the content which works best for the price, thus ensuring the most effective ad copies are used in the campaign. This ensures the best ROI and efficacy of the campaign.
We have a highly talented team of writers who create engaging ad content keeping in mind the objectives to be achieved. Further our team of experts do a round of A/B testing to find out which creative works for a given set of parameters. A perfect blend of good copy & the right finding helps in converting valuable visitors, thus enhancing the Quality Score. We are a team of people who are the right blend of technology and creative.
Social Engine Marketing refers to the paid marketing technique to improve search rankings on various search engines.
Search Engine Marketing is very important if you want to help your business grow into the next level. At any given time, SEM helps the business to gain quick results thereby increasing the brand presence and online traffic.
As mentioned earlier, one of the major difference between the two is that SEO is an organic technique wherein SEM is a paid marketing technique. Each of it has its own way to carry out promotions using various marketing channels.
With the help of Search Engine Marketing, keyword and competitor analysis, targeting the right audience, writing the relevant content, tracking and optimising the campaigns, you are just a step away from improving your online visibility. Leave it to us and we shall help you in improving your brand presence.
Based on your objective, you can measure. For eg: If your objective is to bring in more leads, you can monitor the online registrations. If your objective is increase the brand presence, you can check on the conversion rates. If your objective is sales, then you can track the eCommerce or online sales. No matter what your objective is, we at the ThinkSmiths are here to guide you and boost your business.
Social media definitely has a positive impact on search engine rankings. On the face of it, it does not seem like an overt impact, but at the back end, it really helps with regards to indexing your web pages. It is a good way of building backlinks quickly, as more the number of blogs and link related content you post on social media, the quicker the process is. Also, the current Google algorithm supports and gives a lot of weight to a brand’s social media presence & engagement.
Our approach to Search Engine Marketing Services is very unique and different. We take the righteous ownership of what we do and take the responsibility to ensure that you have made the right choice by hiring us.
We’re not just dreamers; we’re doers who specialize in crafting strategies that drive results. From planting the seeds of captivating content to nurturing your online presence with strategic campaigns, we’ll cultivate growth that goes beyond your expectations. Don’t settle for stagnant growth. Choose a partner that will fuel your brand’s success story. Join us and witness your business blossom into something extraordinary. The time to grow is now, and we’re here to make it happen. Together, let’s create a growth story that leaves your competition in the dust.
Whether you’re looking to expand your reach, boost conversions, or enhance customer engagement, our team of experts will guide you on this exciting journey. Seize the opportunity to ignite your growth strategy and take your business to new heights.
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